Product: 2013 Panini Monster Box
Break Date: October 30, 2013
Summary: The retail-only Panini Monster Box is basically a way for Panini to dump the extra product they have lying around - package five packs of Score with a couple of packs of hobby Prizm, and you get people to buy up your extra stock. They include a Monster Box-only pack of three Prizm inserts as well, making it more enticing.
So, I figure, what the heck? I'll try anything once.
Probably should have left this one alone. I've done OK with retail in the past, but Score is still Score, no matter what else it's packaged with. Didn't get much there - a blue rookie parallel, and that was it.
The Prizm hobby was promising enough, but again, nothing. The only notable card was the Le'Veon Bell rookie.
Interestingly enough, the HRX cards are packaged one per pack. Last year, these cards actually had video embedded in the card. This year's version has a QR code on the back to scan in, displaying the video on your phone. I work in marketing for a publicly traded Fortune 500 company, and can say without hesitation that the only people who embraced QR codes are companies – the general consumer probably has never scanned in a QR code. The HRX inserts are a waste, because no one cares to scan in a code to watch highlights when they can turn on their TV or hop on YouTube.
The Monster Box-only pack yielded some cool looking cards, but nothing numbered.
Overall, this was a bust.
Grade for the Product: B-
Grade for the Break: C
What we pulled:
Building Blocks Refractor: Denard Robinson
Cornerstones Refractors: Trent Richardson, LeSean McCoy
Prizm HRX: Terrance Williams, Marcus Lattimore
Prizm Notable Rookie(s): Le'Veon Bell
Score Hot Rookies: Dion Jordan
Score Blue Rookie: Corey Fuller
Notable Rookie(s): Montee Ball, Tyrann Mathieu